The Psychology of Restaurant Music

These days a lot of restaurants include background music to “entertain” their customers, “Enhance their experience.” But if you take a closer look and judge, most of these entertainments are wrong. A lot of effort was given to create the menu, wine list, service, and whatnot. Then why not include background music as well, our rivals have it! And so, music too becomes a part, but sadly not much thought is given to it.

Are these restaurateurs overlooking something important?

But what significance does music for a restaurant? A lot. Choosing the right music can have a great impact on your sales. It has been proven that correctly decided music can enhance and deepen the flavors of the food, create an ambiance to accompany it, influence people regarding menu choices, and even make then eat faster.

This makes it common sense that music should be chosen according to your provided menu and what you look to achieve with it. Even having no music can help in certain circumstances.

Fine Dining Restaurant Music

Take fine diners for example. They should focus on instrumental music. If they have upbeat or lively music that tend to have higher volume, the whole point of fine dining jumps out of the window. Such music distracts diners in conversations and negatively affect the experience. When people enter a fine restaurant, they come as much to have a good time for the food. Research from the Crossmodal Research Laboratory at the University of Oxford, people associate higher music notes like pianos and flutes with enhanced sweetness. Similarly, deeper and more resonant notes go together with bitterness. On that note, some of the top-quality restaurants avoid music entirely. This is what clever means. Usually, the diners of these places, come to savor the food, and music at times can distract you from that great pleasure.

Just like that, restaurants that prioritize profit over dining experience or have many customers coming in need a different approach. They often choose fast tempo music, which subconsciously makes the people eat faster but they still think they spent enough time. Consequently, this type of music reduces the appetite for both food and drinks. Loud and fast music leads to fewer drinks and food being consumed. You feel “rushed.” Think about it, why don’t you feel a bit hungry when placed in a threatening situation.

Adequate Music is Important

Places that play loud music tend to lose control of volume management. This can not only ruin the food and wine but just as well disrupt thoughts, emotions, and especially conversations. Everything should be done in moderation. If the music is loud enough that people need to strain their voice to converse, kill the mood. Then there is music with lyrics. Honestly, would anyone want to listen about some singer’s love life (almost every song today) when they eat?

For people that like quiet when eating, music can cover for the lack of conversation. Still, restaurants need to give more thought to music. Music loudness should be relative to crowd number and noise. What use is having loud music with only a few customers around? Because there are no people, the customers will perceive it as even higher noise. During peak hours that same loudness will become insignificant, from all the noises people make. Do restaurateurs need to think of Why? When? And How? Before they integrate music into their diners.

Top 5 Reputable Menu Makers

Designing a menu and setting the price points for it are crucial aspects of opening up a restaurant. You should be familiar with your customer base and present a menu that identifies with your restaurant’s identity. If you don’t have any design experience or a budget to hire a professional, worry not. There are multiple menu makers available online that will do the job for you. From changing the aesthetics to dedicating profit margins, these menu makers come with a large variety of options.

iMenuPro

The site allows you to choose from thousands of pre-designed menu templates. The drag and drop feature of the menu maker is quite user-friendly and allows you to customize your design.

Benefits of iMenuPro

  • Storing a large database of dishes to circulate around.
  • 1-click design changes that automatically adjust within the new environment they are placed within.
  • Has a customer base of over 25,000 restaurants.
  • Highlighting high profit margin menu items.
  • Tent cards can be created for special promotions.

The software charges 15$ per month for unlimited access to their resources. You can have a discount of 25% if you want to pay yearly.

Adobe Spark

It’s a web and mobile based app launched by Adobe to provide extraordinary content. With no design skills, you can have a professional menu at your disposal within literally minutes.

Benefits of Adobe Spark

  • Over 1 million restaurant menu designs.
  • 5 simple steps lead to the creation of the menu
  • High quality images that resonate with your restaurant brand available for free.

Adobe Spark is a free-to-use app with no additional charges making it quite convenient for smaller venues.

MustHaveMenus

It’s a one-stop solution for all menu card needs. From designing to printing the actual cards, the company takes responsibility. You can design table tents and promotional offer coupons as well. It’s the ultimate convenience for any restaurant.

Benefits of MustHaveMenus

  • A simple 5-step menu design process
  • A large stock of menu designs
  • Highlighting important dishes of the menu option as well

You can also have the MustHaveMenu in house design team create a menu for your restaurant. Simply tell them about your preferences and they’ll charge a premium fee for their services.

Poster My Wall

It’s an online design solution that has an in-built option to customize a menu for your restaurant.

Benefits of Poster My Wall

  • A multitude of menu templates to choose from
  • Simple DIY tools to use that require no prior experience at all

The price ranges from $4.99 to $9.99. You can get a menu for free with their watermark as well.

 

Canva

Canva is the go-to-shop for all design related needs of restaurants. You can create menus and even social media posts using it. A few photos are taken through the app and you’ll get a professional menu at your disposal.

Benefits of Canva

  • Free of any charges
  • Over 1500 customizable menu with over 130 different fonts
  • 5 Basic Steps for a complete menu
  • Over 1 million stock photos included.

Canva is a free solution with the option to use premium photos at the price of $1 only.

Understanding The Importance Of CRM For Your Restaurant

Every restaurant needs to develop good relations with its customers. Restaurant owners need to therefore concentrate on not only running a fully functional kitchen, but to also understand their customers better. CRM or Customer Relationship Management plays an important role in running a restaurant. It helps you understand your customers while also at the same time making it easy for restaurant operators to create a suitable and satisfying customer experience.

 So, why exactly is CRM important for your restaurant?

CRM is beneficial to restaurants over time because it allows the restaurant to gather information about customers almost automatically. This customer database contains all the information required to help build a more effective understanding of the customer. That in turn allows the restaurant to create a better targeted marketing campaign.

No manual logs

Thanks to CRM, restaurant staff does not need to depend on manual customer logs. CRM takes care of all this for you because it generates all relevant information related to the customer and when this data is acted upon in the right way, it can increase sales and also help a restaurant retain its customers.

Know which dishes are the most popular

Restaurants need to know which dishes are the most popular among customers. They also need to know which day of the week gets the most customers. CRM allows the restaurant to find out all this information. It integrates POS and then analyzes the data collected by the system. All this cannot easily be done manually. When CRM informs you about the days in the week when your restaurant performs best, and which dishes are most popular, the restaurant can then use this information to decide how many employees to employ and which items should be persisted with and which ones can be dispensed with.

 Ensures a more focused targeted marketing campaign

Another way CRM helps restaurants is when it segments groups of customers who can then become the focus of your targeted marketing campaign. Thanks to CRM, restaurants can send personalized messages to its clients and more importantly it also ensures you can send messages that are relevant to your customers.

 Better loyalty program creation

CRM also benefits restaurants by creating the best loyalty programs and in addition it helps the restaurant create the best customer rewards program. It also tracks the numbers of visits made by a customer and how much money they spent. Restaurants can then use this information to send special offers on various occasions like a birthday or anniversary or special holidays.

 Helping restaurant chains and multi-location restaurants

Restaurant chains as well as restaurants that are spread across various locations can use CRM to give first-time customers a discount. Restaurants can plug in the CRM system across all of its locations to do this.

CRM is a very important tool that every restaurant needs to use. It can give you many benefits such as allowing you to greet your customers by their first name at the door. It also provides information about which customers suffer from an allergy. CRM also provides other information that a restaurant can use to its benefit like remembering customer birthdays. Knowing the spending habits of a customer is also important and this information is made available to the restaurant by CRM. CRM also ensures your restaurant employees do not have to spend hours learning about their customers because all this information is stored in a database and is available at the click of a mouse button.

Benefits of Limited-Time Offers For Restaurants

Every restaurant, including thriving and new ones, should offer limited-time offers to attract more people to it. These offers are a welcome change that will not just encourage regular customers to return but they will also help generate fresh business. Here is a look at why a restaurant should offer limited-time offers.

Offer limited quantities of popular dishes

Fourth, you should use an effective strategy such as offering a very limited quantity of a popular dish. This again creates a sense of urgency in the minds of customers and compels them to buy those dishes or products. This kind of offer has the desired effect except instead of telling the client the offer is for a limited time, you are telling them that the product is available in limited quantities.

Try new products

Instead of spending a lot of money in creating a new menu, you should think about offering your customers limited-time offers to test and try new products. In this simple but effective way, you can test the waters to see what dishes are getting a good response from your customers. Depending on sales, you can then either include a new dish or eliminate it from your menu.

Give loyal customers something they will appreciate

After some time, restaurants tend to build up a group of customers that are loyal to it. Offering them limited-time offers can not just reward these loyal customers but also help a restaurant attract new people. The more regularly you add a promotion and the more you give your clients a discount, the easier it becomes to satisfy your customers and keep them coming back for more.

Instill a sense of urgency in your customer’s minds

Second, you need to make your customers feel that unless they act now on your limited-time offer, they will miss out on a golden opportunity. So, instill a sense of urgency in their minds by saying a dish or product will only be available for a limited period.

Offer customers something exclusive

Third, you need to offer your customers something they won’t normally get at your restaurant. Offering them something exclusive is a good way of ensuring the success of your limited-time offer.

Attract new customers

Limited-time offers that are used properly can attract more customers to a restaurant. Without such offers, your clients would not be aware of your restaurant and hence will not visit it. By tempting them with offers such as a discount on certain dishes, you will succeed in encouraging more people to try out your restaurant.

Fifth, you need to ensure your limited-time offers are priced in a manner that will incentivize your customer to purchase what is on offer. A buy-one-get one offer is a good example of a well-priced limited time offer. Another option available to you is to offer a seasonal discount.

How to run limited-time offers?

To run a successful limited-time offer, it is necessary to study seasonal trends as this can help you take advantage of items that are popular at certain times of the year. Starbucks has shown you how to use seasonal trends to good effect. They offer a latte drink that is only available in the fall season and by doing so, they have succeeded in selling more than 200 million cups of that latte.